Not only cigarettes

A video art format built around a cigarette vending machine in Viareggio and mirrored on the gallery website.

Overview

This exhibition turned a common vending machine screen into a public video-art display. It ran in a real location in Viareggio and simultaneously lived on the Green Cube Gallery site, where visitors could follow the rotating program.

Format

The project mixed street-level visibility, a 24-hour loop, and a downloadable publication that helped other spaces reproduce the format. It is a useful example of how the gallery treated exhibition design as media infrastructure.

Participating artists

Alessandro Giannetti, Alessandro Nucci, Ana Mrovlje, Carlo Galli, Carlo Zanni, Charles Regoli, Cristina Gardumi, Daniela D’Amore, Davide Bondielli, Devid Ciampalini, Diego Caglioni, Dom Barra, Dominik Podsiadly, Fred Cosci, Giacomo Verde, Gianluca Cupisti, Jennyfer Haddad, Luca Pozzi, Lucia Cristiani, Maicol Borghetti, Mara Oscar Cassiani, Marco Belfiore, Marco Cadioli, Marco Mendeni, Maria Chiara Gagliardi, Rachel Morellet, Rolenzo, Sandrine Deumier, Silvio Lorusso, Tatiana Villani, Valentina Lapolla, Vincent Moro.